Xiaomi launches Electronics Recycling program in India


MUMBAI (Scrap Register): Chinese technology major Xiaomi has launched an e-waste management programme in India. Dubbed ‘Mi India Product Take-Back & Recycling Program,’ the initiative involves taking non-operational technology products across multiple brands and categories.

The service also adheres to the E-waste management rules issued by the Ministry of Environment and Forests, Government of India.

Xiaomi will also be giving a discount coupon of Rs 100 against the procured non-operational products, which can be later used on the company’s online store against a minimum purchase of Rs 1,000.

Detailing the programme in an official blog post, Xiaomi said, “To act responsibly towards the environment, we have pledged to recycle electronic items such as mobiles, power banks, speakers, headphones, etc. that are intended to be discarded as waste by the consumer. When an electronic product reaches the end of its life, we take it back and recycle it. For this programme, e-waste management solutions are currently offered by TES-AMM India.”

If users want to give away a non-functional product, they just need to login to their Mi account and fill up a form. Once this is done, Xiaomi’s authorized recycler will contact them within 7 days. The product itself will be collected within 15 days of raising the request. Xiaomi won’t be charging any fees from the users for the service.

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