LONDON (Scrap Register): Coco Cola for the first time has launched a new campaign called Love Story, in United Kingdom encouraging consumers to recycle their plastic bottles.
Love story tells the story of two bottles which will meet after being recycled properly. Featuring leading Coca Cola brands including Fanta, Sprite and Coca Cola Zero Sugar, the advert will encourage people to recycle their empty Coca Cola bottles so that they can be recycled and reused.
The advert will be debuting on the TV, and also it will appear in Cinemas, digital medias and Social medias throughout the summer. It is the companies biggest ever recycling focused consumer communications campaign, which includes experiential activities at music festivals and events, at which Coca-Cola will promote recycling messaging to another six million people.
“The beauty of Love Story is that it reminds people our packaging is valuable, as it can be recycled into more packaging over and over again. All of our packaging is 100% recyclable and has been for some time now. The multi-million pound campaign shows how serious we are about encouraging more people to recycle, so we that we reach our aim of getting all of our bottles back.” as per Aedamar Howlett, marketing director, Coca-Cola Great Britain.