Coca-Cola to invest $500,000 in Southeast Recycling Development Council


NEW YORK (Scrap Register): The Coca-Cola Foundation is likely to invest $500,000 in Southeast Recycling Development Council (SERDC) to be used in boosting recycling in that region. The money will be dispersed through a recycling infrastructure grant program.

Foundation will help to provide funds for carts, MRF upgrades, collection vehicles and other core projects to expand materials recovery in the SERDC.

According to an announcement,generating funds for collection and processing components is key to dramatically increasing material recovery. The parties who are involved in the recycling process, will focus more on the places where the materials are sold out more or dumped more.

The grant program, is seeking to extend its financial support beyond the $500,000 to match the required fund. Projects will be chosen based on their potential to catalyze additional investments in curbside recycling infrastructure, the release stated. There will be a particular focus on projects targeting material that’s currently landfilled.

Besides Coca-Cola Foundation and SERDC, the grant program will involve state recycling officials, local government partners, The Recycling Partnership and other organizations.

Grant recipients will be asked to create and maintain a Municipal Measurement Program account through Re-TRAC Connect software for two years, among other requirements, according to the grant application guidelines.

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